Onboarding & Trial Optimization
Led end-to-end UX redesign across onboarding, guided trials, pricing, and dashboard systems for a WhatsApp-focused SaaS platform.
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Work
Led end-to-end UX redesign across onboarding, guided trials, pricing, and dashboard systems for a WhatsApp-focused SaaS platform.
Read full case study
Redesigned the experience for a high-intent e-commerce site focused on electric golf carts and custom builds.
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Led UX for onboarding, guided trials, pricing, and dashboards in a full-stack AI SaaS product.
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About
Product designer — mostly onboarding, trials, and the unglamorous middle of SaaS.
I like problems where the UI is easy to mock and hard to get right: dense settings, empty states, pricing tables, and flows that have to work for someone who did not read the doc.
Lately that has meant a lot of AI products — not demos, but tools people use when they are already behind.
Case studies on this site; longer writing on Medium. I use Clarity, PostHog, and GA4 when the team will let me — mostly to remember that my favourite button is optional.
Tools